For senior leaders and founder-led brands at pivotal moments of growth and change.

Hi, I'm Ainsley

Founder of ZenZero

ZenZero was built on a simple belief: clarity changes everything.

I work with senior leaders and founder-led brands when growth creates pressure, not just opportunity.

This is boutique by design. I stay close to the work and close to the decisions that shape it. The goal isn’t just performance; it’s alignment and genuine partnership.

You’ll get sharp thinking and steady presence, strategy sessions that challenge assumptions and conversations that leave you clearer than when you arrived.

We care deeply about outcomes. We also care about how the work feels while it’s happening, because growth only lasts when it’s rooted in alignment, not acceleration alone.

And yes, every so often, a four-legged colleague makes an appearance.

Our Signature Approach: The ZeroPoint Blueprint

A simple, holistic model that aligns how you think, how you lead, and how your business grows.

Built around three core areas, you can work with us in one, or across all three.

ZeroPoint Narrative — Story for the Market.

Brand and marketing strategy that help you clarify your message, connect with your audience, and grow with intention.

ZeroPoint Lens — Clarity for People.

Executive coaching and team development that build confidence, self-awareness, and stronger leadership.

ZeroPoint Framework — Structure for Growth.

Fractional strategy and support that bring focus, alignment, and sustainable momentum to your business.

Every leader and business has a story worth telling.

The right story changes everything.

We partner with founders, executives, and purpose-driven teams across tourism, lifestyle, professional services, and growing B2B brands.

Who We Work With

We partner with global leaders and organizations who care as much about how they grow as how fast. From tourism to tech, B Corps to professional services, senior executives to creative founders, our clients share a common thread: purpose, ambition, and heart.

Testimonials

Why Our Clients Choose Us

We bridge human clarity with strategic growt, creating alignment that feels grounded and transformative.

Clients come to us for:

→ Warmth with rigor. Partnership that’s supportive and challenging.

→ Clarity that converts. Simple insights, powerful action.

Tailored collaboration. Boutique attention. Senior-level expertise.

Working with the ZenZero team has been an incredible experience. They didn’t just build us a brand and a website, they took the time to walk us through thoughtful discovery sessions to really get at the heart of our business: what makes us tick, what sets us apart, and why we do what we do.

Amber Halliday Founder, Aderra Solutions

Working with ZenZero has been a game-changer for K92 Mining. Their expertise in marketing strategy and execution has been instrumental in helping drive our investor relations and engagement efforts. Flexible, collaborative, and always focused on delivering results, ZenZero has been a trusted partner, helping us elevate our brand and connect with key audiences.

Anthony Oswald Manager Investor Relations, K92 Mining

Ainsley’s role involves a strategic oversight of our marketing initiatives, where her expertise as a top marketing executive in the cruise and travel industries has been invaluable in shaping our approach and execution. Not to mention her positive energy, deep enthusiasm and respect for our labour of love. Instantly, I completely relied on and trusted Ainsley's advice and judgment and she became an integral part of our team.

Lynn Elmhirst Executive Producer, World’s Greatest Cruises

Working with ZenZero was such a positive and empowering experience. As a spa owner, I knew I needed support to elevate my website and set up systems behind it. But I also wanted to work with someone who truly understood my vision and values. The ZenZero team stepped in with so much care, expertise and a clear strategy that made me feel completely confident in their hands.w Text

Caroline Crochet Owner, La Cachette Spa

Frontiers North Adventures is a company that has evolved over time, and our structures, processes, and decision-making needs keep up; we’ve relied-on and benefited from Ainsley’s experience to help us do that. The bottom line is that Ainsley is a tourism industry sales and marketing expert, and our company and our team have benefitted from her knowledge, experience, and leadership.

John Gunter CEO, Frontiers North Adventures (B Corp)

Ainsley has expertly guided me through understanding and utilizing AI, significantly boosting my efficiency and broadening my technological skills. Additionally, our collaborative session focused on interviewing techniques and talent identification has empowered me to precisely determine our team's expanding needs. Ainsley's insights and her ability to create space for discussion and exploration are invaluable.

Josephine Wasch Sales Director, VIA Rail

I can’t express how transformative this experience has been for me and my business. The personalized approach made all the difference; I felt supported and understood throughout the process. Ainsley’s expertise and encouragement have empowered me to take bold steps forward, and I’ve seen a significant increase in both my productivity and overall confidence in my decision-making. This investment has truly paid off!

Kaiya Ronalds Founder, SKAIS

Working with the team from ZenZero has been great. They dove right into the unique world of game development with the enthusiasm of true boardgame geeks and the strategic mindset of seasoned marketers. They’ve especially helped us refine our product design, sharpen our marketing strategies, and really connect with our target audience. They have been a true partner.

Reid Gustavson Founder, Whispering Goat Games

Ainsley was able to quickly notice limiting beliefs and tendencies that I didn't realize were holding me back in my business. Her use of the Lumina Spark assessment tool provided insightful clarity that gave me a better understanding of how I respond to stress. I have really appreciated her commitment to helping me improve my own messaging and influence. Her passion and enthusiasm for helping others find their own voice comes through in every session.

Jeanene Jobst Founder, Peak Edge Coaching

Ainsley has a way of naturally inspiring growth by understanding and tapping into your uniqueness, and combining it with practical strategies. Every time I talk to her, I feel more connected to my goals, more motivated, and re-inspired. My transition into entrepreneurship could have been rocky and chaotic but thanks to Ainsley, I always have a partner to level me and encourage me!

Yruwsha Hachkowski Owner, Jog My Dog

Ainsley has an incredible ability to help weave together all aspects of my life and work into a clear, authentic message that actually feels like me; not a cookie-cutter version of what marketing ‘should’ look like. Her guidance has allowed me to promote myself with confidence and clarity, while staying true to my own voice and values. She brings what I call ‘humble magic' into everything she does, creating space for insight, clarity, and bold new ideas to emerge.

Courtney Maier Courtney Maier & Associates

Working with Ainsley has been an absolute joy. From the very first conversation, her warmth, encouragement, and genuine care made me feel fully supported. She brings such an approachable and uplifting energy that turned our collaboration into not just a productive experience, but a truly delightful one. I left our conversations feeling clearer, confident, and inspired to take action. Ainsley’s ability to combine her expertise with such kindness and encouragement is truly unique.

Hayley Magwood Sales Manager, Frontiers North Adventures

Seven sessions wasn't enough! Ainsley helped me find my voice and turn my big, sometimes paralyzing ideas into smaller, actionable steps. More importantly, she helped ground me. TBecause of this work, the way I approach my career, my relationships, and my life have transformed. If you’re feeling stuck and need a kaleidoscope of light to spark your creativity and excitement again, start here: Ainsley with ZenZero.

Debbie Horrilleno Sales Leader, Celebrity Cruises

Let's Talk

If you’re feeling ready for more clarity, stronger leadership, or a clearer direction for your business, we’d love to explore what’s possible together.

Stay Inspired

Subscribe for fresh insights and updates!

hello ZenZero

/ẓén·ẓe·ro/: Ginger

Named for the Italian word for ginger, ZenZero stands for clarity with bite. We help high-performers and businesses return to their ZeroPoint—the grounded center where story, strategy, and direction align.

Connect with us on social

 Follow us on social media for the latest insights, tips, and a peek behind the scenes at ZenZero.

Join our community to fuel your growth journey and get a dash of everyday inspiration.

© 2024 ZenZero Consulting Inc. dba ZenZero Coaching & Consulting. All Rights Reserved.

For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.

Stay Inspired

Subscribe for fresh insights and updates!