OUR approach

The ZeroPoint Blueprint

Q: What does working with ZenZero actually look like day to day?

For leaders: coaching engagements typically run 3 months with bi-weekly sessions, a Lumina Spark or Lumina Sales assessment, and direct access to Ainsley throughout. Engagements can extend to 6 or 12 months, and team coaching is available for organizations ready to work at that level. Every engagement is tailored to where you actually are. For brands: the scope is built around your specific need, whether that’s a brand strategy project, fractional marketing leadership, a campaign, or a full website build. Every engagement is led by senior thinking and backed by a trusted team with the capability to deliver. No account managers, no junior handoffs, no distance between you and the strategy that matters.

The story you carry shapes how you lead. The story your business tells shapes why people choose you.

Every leader and business has a story worth telling.

What matters is what you do next.

ZeroPoint is the approach behind our coaching and marketing work. We examine the stories and assumptions shaping your decisions, then use what we learn to change how you lead, position your business and communicate its value.

For a leader, that might mean questioning the belief that being dependable means doing everything yourself, or that changing direction means you’ve failed. For a business, it might mean recognizing that the message you’ve always used no longer reflects what you offer or what your customers value.

The ZeroPoint is where we figure out together what still fits, what needs challenging and what’s worth carrying forward. It gives us a starting point for the decisions, strategy and practical work that follow.

Clarity for people. Strategy for business. Story that connects them.

The Four Phases of ZeroPoint

The same approach underpins our coaching and marketing work. The work within each phase depends on whether we’re supporting you, your team or your brand.

ZeroPoint

Focus: Understand where you are now and what needs to change.

Unlocks: A clearer picture of what matters, what’s getting in the way and which parts of your story still hold true.

Tools: Coaching conversations, values exploration, brand reviews & marketing audits, depending on the engagement.

CLARITY

Alignment

Focus: Choose a direction and work through what it requires.

Unlocks: Clear priorities, decisions you can explain and a plan that accounts for the people, resources and responsibilities involved.

Tools: Decision frameworks, team workshops, brand positioning and messaging.

FOCUS

Expression

Focus: Put the direction into practice.

Unlocks: The conversation happens, responsibilities change or the brand reaches customers with a clearer message. The work becomes something people can see and experience.

Tools: Conversation preparation, action plans, brand identity, content and campaigns.

ACTIVATION

Evolution

Focus: Review what happens and adjust.

Unlocks: Evidence of what’s working, what still needs attention and where to go next.

Tools: Coaching check-ins, feedback, ongoing optimization and KPI dashboards, depending on the engagement.

MOMENTUM

What This Looks Like for You

The framework gives the work structure. What we spend time on depends on what you need to change.

In coaching, we might work through a decision you’ve been avoiding, prepare for a difficult conversation or look at what needs to change so your business depends less on you. Your responsibilities, relationships and life outside work are part of that conversation.

For a brand, we might examine who you’re trying to reach, what those customers value and whether your message gives them a reason to choose you. Then we put that thinking into your positioning, content, campaigns or website.

For a leadership team, it might mean getting competing priorities out in the open, agreeing responsibilities and deciding what happens next.

Every engagement starts where you actually are. The work has to be useful in the decisions you make, the conversations you have and what you do afterwards.

Let's Put This to Work

Support for the calls you need to make, the team you lead or the brand you’re building. Where shall we start?

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ZeroPoint for Brands

Brand Strategy & Marketing

For growth-stage businesses whose positioning and marketing haven’t kept up with what they now offer. We provide story-first brand strategy and fractional marketing leadership, backed by a senior team that can think and execute. Our particular expertise is in travel, tourism and hospitality.

Let's Chat →

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ZeroPoint for Leaders

Executive Coaching & Leadership Development

For ambitious founders and leaders ready to make the high-stakes decisions standing between them and their biggest, baddest, boldest life. Executive coaching to help you make the call and act on it, alongside team facilitation and workshops for the conversations and decisions you need to work through together.

Let's Chat →

FAQ

Questions
worth asking

Do clients go through all four phases or can they enter at a specific point?

Most clients begin at ZeroPoint, because in our experience clarity of story is almost always the missing piece, regardless of what problem they think they’re solving. That said every engagement is shaped by where you actually are. Some clients come in at Alignment because the story is clear but the systems and people haven’t caught up. Others come in at Expression because they know who they are but can’t make it visible. The phases are a methodology not a conveyor belt. We start where you need to start.

What does working with ZenZero actually look like day to day?

For leaders: coaching engagements typically run 3 months with bi-weekly sessions, a Lumina Spark or Lumina Sales assessment, and direct access to Ainsley throughout. Engagements can extend to 6 or 12 months, and team coaching is available for organizations ready to work at that level. Every engagement is tailored to where you actually are.

For brands: the scope is built around your specific need, whether that’s a brand strategy project, fractional marketing leadership, a campaign, or a full website build. Every engagement is led by senior thinking and backed by a trusted team with the capability to deliver. No account managers, no junior handoffs, no distance between you and the strategy that matters.

How do I know if I'm ready to work with ZenZero?

If you’re technically strong but feel like something has shifted in your leadership, your brand or both, you’re probably ready. Our clients aren’t in crisis. They’re at a defining moment. They’ve built something real, they have genuine ambition, and they know that what got them here won’t get them where they’re going. If that sounds familiar, the best next step is a conversation.

Ready to Get Started?

Let’s have a chat and see if working together feels like a fit.

hello ZenZero

/ẓén·ẓe·ro/: Ginger

Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.

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Based in Vancouver, BC. Working with clients across North America, the UK, Europe and APAC.

For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.