ZeroPoint for Leaders
Business coaching for ambitious founders & leaders
Make the high-stakes decisions you’ve been putting off and move towards your biggest, baddest, boldest life. You’ve got the ambition. Let’s build your audacity.
Hi, I’m Ainsley
You’re already leading at a high level. You’re accomplished, trusted and likely the person people call when something complicated needs solving. But maybe there’s a call of your own you keep circling.
I bring 25+ years in global commercial leadership, leading teams through growth, crisis and change. I’ve also left the big job, reinvented my career and built a business of my own. I know that a decision can make perfect sense on paper and still be difficult to make. And I know the sheer relief of finally making the call.
I’ve been told I’m easy to talk to, but hard to hide from. Together we work out what’s really going on, what you actually want and what you’re going to do about it. I’ll challenge what you’ve stopped questioning, tell you what I’m noticing and help you test the call in small moves before the big one.
"Ainsley helped me find my voice and turn my big, sometimes paralyzing ideas into smaller, actionable steps. The way I approach my career, my relationships, and my life has transformed."
Debbie Horrilleno, Sales Leader, Celebrity Cruises
For Leaders Navigating What’s Next
What would your life look like right now if you’d made the calls that terrified the heck out of you a year ago?
Maybe you already know the call. Maybe you just know something has to change. The team member who isn’t working. The project that’s run its course. The role you’ve outgrown, or the life you keep putting on hold.
You can keep things moving and still spend a shed tonne of energy working around the one thing that needs your attention.
In coaching, we give it that attention. We work through what’s making it difficult, what needs to change and what you’re ready to do about it.
The Calls You Keep Circling
My APPROACH
Inside the Work
Most leaders already have more advice than they know what to do with. What they rarely have is the space to think without interruption, challenge assumptions they've stopped noticing, and make decisions they won't spend the next six months second-guessing.
Coaching conversations are only part of it. Reflection, practical tools and ongoing accountability mean the work continues between sessions, when the real decisions are made and new habits begin to take hold.
The goal is not to become someone else. It's to become recognizable to yourself again.
What I Bring
Commercial leadership experience
Twenty-five years leading teams, navigating complexity and making high-stakes decisions means I understand the realities you're operating in. I won't ask you to ignore the commercial context. We'll work within it.
Mind-body coaching
Leadership doesn't happen from the neck up. The decisions you make, the conversations you avoid and the opportunities you take are influenced as much by your nervous system as your thinking. That's why we work with both. Cognitive insight alone rarely shifts the patterns holding you back.
What Becomes Possible
The changes show up in how you lead, the decisions you make and what you do every day.
You walk away with:
→ Decisions you can explain and stand behind, even when they’re difficult
→ The conversations you’ve been avoiding, finally had
→ Consistency between your values, decisions, and behaviour
→ Answers to why you are the right person, not why you might be
→ Faster, more decisive leadership that others can follow
→ The ability to lead from who you actually are, not who you think you should be
Ways We Can Work Together
For the calls you need to make, the leader you want to be and the team you can’t do it without. Let’s get to work.
Ready to Build Your Audacity?
Let’s have a great conversation and see if working together feels like a fit.
Building Self-Awareness and Stronger Teams
Leadership Assessments & Team Development
Greater Self-Awareness Through Lumina
Available as a standalone debrief, integrated into coaching engagements, or delivered with leadership teams, Lumina provides practical language for understanding how you lead, sell, communicate and perform under pressure.
Lumina supports:
→ Speed reading others and adjusting how you show up
→ Language for what energizes and depletes you
→ Clearer communication under pressure
→ Insight you can use in your week
Team & Leadership Workshops
Designed around your team and context. Whether you're building stronger communication, navigating change or creating greater alignment, every session is tailored with the goal to move people from insight to action.
Common workshops include:
→ Clarity & alignment: reconnect around purpose, values, and ways of working
→ Leadership communication: strengthen communication and accountability
→ Leading through change: support teams through growth & transition
→ Psychological safety & trust: build stronger working relationships
In Their Words
FAQ
Questions
worth asking
What's the difference between executive coaching and leadership development programs?
Leadership development programs build skills across a group. Executive coaching works at the individual level, on identity, presence, decision-making and the specific leadership challenges you’re actually facing right now. Most programs teach you frameworks. Coaching helps you figure out which ones are true for you and how to lead from that place with conviction.
For leaders who’ve already done the programs and know the frameworks, coaching is often where the real shift happens. The knowledge was never the missing piece. The story just hadn’t caught up yet.
How do I know if I need 1:1 coaching or if my team needs a leadership workshop?
The simplest way to think about it: if the challenge lives inside you, start with coaching. If the challenge lives between people, start with a workshop.
If something has shifted in how you lead, how you feel about your leadership, or how clearly you can articulate your own direction, 1:1 coaching is the right starting point. That’s identity and presence work, and it happens at the individual level.
If the challenge is relational, teams pulling in different directions, communication breaking down, a shared purpose nobody can quite articulate, a Team Clarity Lab or Lumina workshop is where to begin. That’s alignment work, and it happens between people.
In practice many leaders do both, and the sequence matters. You can’t align a team around a story you haven’t found yet.
How long does executive coaching take and what does the process actually look like?
Most 1:1 coaching engagements run 3 months with bi-weekly sessions, though 6- and 12-month engagements are available for leaders who want to go deeper or sustain the work over time. Every engagement includes a Lumina Spark or Lumina Sales assessment to create a shared language for how you lead, communicate and show up under pressure.
Sessions are structured but not rigid. The work goes where it needs to go. Most clients notice a shift in how they show up within the first few weeks. By the end of a full engagement the changes tend to be tangible: clearer decision-making, stronger leadership presence, a more confident and consistent voice, and a much sharper sense of where they’re going and why.
Team workshops run from 90 minutes to a full day depending on what the team needs. Every workshop is designed around your specific context, not a generic off-the-shelf program.
What does executive coaching with ZenZero cost?
My coaching and team facilitation engagements start in the four figures. The fee depends on the length and scope of the work, whether you’re investing personally or through your organization.
In our initial conversation, I’ll explain the relevant options, what’s included and what they cost. There’s no obligation to proceed.
The best starting point is a conversation. If it’s not the right fit financially or otherwise, I’ll tell you, and where I can, point you toward something that might be.
A little audacity in your inbox?
Fresh perspectives on leadership, life and marketing. Clarity with bite⚡
hello ZenZero
/ẓén·ẓe·ro/: Ginger
Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.
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For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.
Seven sessions wasn't enough! Ainsley helped me find my voice and turn my big, sometimes paralyzing ideas into smaller, actionable steps. More importantly, she helped ground me. Because of this work, the way I approach my career, my relationships, and my life have transformed. If you’re feeling stuck and need a kaleidoscope of light to spark your creativity and excitement again, start here: Ainsley with ZenZero.
Debbie Horrilleno Sales Leader, Celebrity Cruises