About zenzero
We stay small so we can go deep.
ZenZero offers executive coaching and leadership development, alongside a brand strategy & marketing studio.
Boutique by design means you work directly with founder Ainsley Ericksen, with a specialist team supporting our brand and marketing delivery.
Our Mission
To help ambitious people and brands make bold moves without losing sight of who they are and what matters to them.
Our Approach
Our Philosophy
You can be ambitious, build something great and do difficult things without losing yourself in the process.
The stories you carry about success, responsibility and what’s possible influence your choices. For a business, its story shapes what customers expect and whether the experience delivers.
We believe those stories deserve questioning, especially when they’ve stopped reflecting what you want or what you actually offer.
How We Work
You work directly with Ainsley. For brand and marketing engagements, a specialist team brings the skills needed to deliver the work.
Coaching gives you time to think, challenge assumptions and follow through on decisions. Brand and marketing work combines senior strategic thinking with practical delivery.
We stay involved as the work takes shape, so there’s support when a conversation gets difficult or a plan needs adjusting.
What That Looks Like in Practice
The work depends on what you need to change. That might mean:
- Making a difficult decision & acting on it.
- Addressing the conversation your team keeps avoiding, with responsibilities and next steps agreed.
- Giving customers a reason to choose your business through positioning and messaging that reflect its value.
- Putting marketing strategy into campaigns, content and websites, then reviewing what works.
How We Can Work Together
Explore coaching and leadership development for you and your team, or brand strategy and marketing for your business.
ZeroPoint for Brands
Brand Strategy & Marketing
ZeroPoint for Leaders
Executive Coaching & Leadership Development
Who We Work With
We partner with global leaders and organizations who care as much about how they grow as how fast. From tourism to tech, B Corps to professional services, senior executives to creative founders, our clients share a common thread: purpose, ambition, and heart.
Meet Ainsley
Executive Coach · Marketing Strategist · Facilitator
I’m an executive coach (ICF ACC), certified Mind-Body Coach and marketing strategist with 25+ years of senior leadership experience across four continents, inside some of the most recognized names in luxury travel and tourism.
I spent two decades leading global marketing and commercial teams, managing eight-figure budgets, driving digital transformation, and contributing to businesses that more than doubled in size on my watch. I know what it takes to build brands that grow, lead teams through complexity, and make strategy actually stick.
I’ve been told I’m easy to talk to and hard to hide from. I’ll question what you’ve stopped questioning, tell you what I’m noticing and help you do something with it. Whether I’m coaching a founder or working on a brand, I bring commercial experience and a willingness to say what needs saying.
“I don’t believe in separating who we are from what we do. Great strategy is personal, because great leadership is personal.”
When I’m not working, I’m exploring the world, especially Italy, or on adventures with my rescue pup, Luna.
Our Team
Anisa
Digital Strategy & Performance Lead
With 13+ years of digital marketing experience across industries, Anisa brings structure, creativity, and strategic clarity to ZenZero’s marketing work. She’s equal parts strategist, project lead, artist, and dessert creator. She loves turning big, messy ideas into clean plans, sharp creative, and marketing systems that actually move the needle, usually with a sweet treat in hand.
Anisa
Digital Strategy & Performance Lead
Hazel
SEO & Content Strategist
Hazel brings sharp SEO strategy, content creation, and video editing expertise to everything she touches. With experience across global markets and multiple industries, she blends data-driven optimization with creative execution to help our clients show up with clarity and intention online. She's powered by curiosity, good design, and her two cats, Tofu and Ramen.
Hazel
SEO & Content Strategist
Our Values
How we relate. How we think. How we lead.
Purpose
We care deeply about the impact we make, and we do what it takes to help you build something meaningful.
Kindness
We treat people with respect, empathy, and integrity, always.
Ready to Work Together?
Looking for coaching for yourself or your team, or support with your brand and marketing? Let’s chat and see if we’re a fit.
A little audacity in your inbox?
Fresh perspectives on leadership, life and marketing. Clarity with bite⚡
hello ZenZero
/ẓén·ẓe·ro/: Ginger
Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.
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Based in Vancouver, BC. Working with clients across North America, the UK, Europe and APAC.
© 2026 ZenZero Consulting Inc. dba ZenZero Coaching & Consulting. All Rights Reserved.
For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.