Our Work
ZenZero works with businesses that have outgrown the way they’ve been showing up.
Strategy with clarity. Story with bite. Work that holds together.
Our role shifts depending on what the business needs: brand positioning, marketing strategy, digital ecosystems, or the strategic leadership to hold it all together. But every engagement starts in the same place. We get clear on the story before we build anything around it.
When strategy, story, and execution move as one, growth stops feeling like a gamble.
A few examples of the work below.
K92 Mining
Building a Communications Ecosystem for a Fast-Scaling Gold Producer
- Mining / Resources
- Canada · Australia · PNG
One of the world's fastest-growing gold producers.
K92 Mining operates the high-grade Kainantu Gold Mine in Papua New Guinea and is growing fast. When we began working together, the company's operational performance was outpacing the systems communicating it: investor updates were inconsistent, social channels weren't reflecting the company's scale, and there was no cohesive employer brand to support rapid talent growth across global locations.
The work wasn't about producing more content. It was about building the infrastructure so that every communication — to investors, employees, communities, and industry — told the same story with the same credibility. Three years on, that infrastructure is still what the team runs on.
What We Did
Brand & Communication
Developed K92's brand book and established messaging alignment across all digital channels, giving the team a system to work from, not just guidelines to ignore. Design and production of graphics, campaign assets, and marketing collateral.
Investor & Stakeholder Communication
Built and manage ongoing email campaigns and social content reaching retail and institutional audiences across Canada, Australia, and global markets. Consistent cadence, consistent voice.
Employer Brand & Internal Communications
Built K92's LinkedIn Life page and SharePoint Intranet from the ground up. Recruitment communications and visual storytelling now support talent acquisition across competitive international markets.
Digital Marketing Targeted
search campaigns, content systems, and reporting dashboards that connect communications activity to measurable moments, not just output.
The Result
K92's digital presence now reflects the scale of the company behind it. Investor communications are consistent and timely. The employer brand is visible in markets where talent is hard to find. Internal teams have the infrastructure to communicate clearly as the organisation grows.
Investor email subscriptions
grew 35% year-over-year during targeted campaign periods
ZenZero has been a trusted partner for three years, flexible, collaborative, and always focused on results. Their work has been instrumental in elevating our brand and driving meaningful engagement with investors and key audiences.
Aderra Soluions
Rebranding a Salesforce Consultancy to Play at Enterprise Level
- Technology / Salesforce Consulting
- Global
Building a Brand for the Next Chapter
Amber Halliday had built a strong reputation delivering Salesforce consulting and complex transformation projects in the travel and tourism industry. But as the calibre of her work grew, the brand she was showing up with hadn't kept pace. What started as a solo consultancy had quietly outgrown its own identity.
The work wasn't about a refresh. It was about building a brand foundation that matched where she was going — and Aderra Solutions was born.
What We Did
Brand Identity & Architecture
Full rebrand from the ground up. New name, logo, brand colours, and visual identity. Brand book developed to govern consistency as the business scales.
Positioning & Messaging
Values, vision, and mission development. Tone of voice and narrative architecture that positions Aderra Solutions as a strategic partner for complex transformation, not simply an implementation vendor.
Website Strategy & Build
Full website developed from strategy through to launch — copy, design, video, and SEO built in from the start. The site gives Aderra an enterprise feel that opens doors with larger, more sophisticated clients.
Digital Presence
Social graphics and launch communications developed to carry the new brand into market consistently from day one.
The Result
Aderra now presents with the clarity and confidence of an enterprise-level consultancy. The positioning has opened doors with major travel and tourism brands and supports the kind of conversations, and engagements, that reflect the actual depth of the work.
ZenZero continues to support Aderra on a project basis, with Ainsley serving on the Advisory Board, helping steer the company's next phase of development.
ZenZero didn't just build us a brand and a website — they took the time to truly discover it with us. The discovery process got to the heart of what makes Aderra tick, what sets us apart, and why we do what we do. Every deliverable reflected that depth. We never felt like just another client.
Frontiers North Adventures
Trade Marketing Strategy & Commercial Enablement for an Iconic Canadian Tourism Brand
- Luxury / Adventure Tourism
- Canada · International
Bringing Structure to a Growing Opportunity
Frontiers North Adventures is one of Canada's most iconic adventure travel operators, known internationally for polar bear and Northern Lights experiences in Churchill, Manitoba. As the business looked toward its next phase of growth, leadership made the decision to take a more strategic and structured approach to its travel trade channel. They needed a clear vision for the channel, a plan to execute against it, and the internal capability to bring it to life.
What We Did
Trade Channel Strategy & Roadmap
We developed a comprehensive travel trade strategy, grounded in market analysis and channel prioritisation, that gave FNA a structured, phased roadmap for growing and evolving their trade relationships through 2028.
Advisor Segmentation & Journey Mapping
We built a framework for how FNA thinks about and engages its advisor base, segmenting partners by value and potential, and mapping the full advisor journey from awareness through to loyalty.
Pricing & Commission Architecture
We developed a principled approach to how FNA structures its trade rates and rewards its partner relationships across different channel types.
Groups Strategy
We designed a dedicated strategy for growing FNA's groups business, including a referral-driven program concept to scale group departures through their existing guest network.
Sales Playbook & Messaging
We developed a trade brand positioning platform and core messaging pillars, along with a sales playbook and competitive tools to equip the team to show up with confidence in the market.
Org Design
We helped assess the internal structure needed to execute the strategy, supported the recruitment of a Marketing and Sales Director, and provided coaching and mentorship to the marketing team through the transition.
The Result
ZenZero delivered a complete travel trade strategy, a clear, phased plan that gave FNA the focus, frameworks, and tools to grow their trade channel with intention. The work covered everything from market positioning to org design, leaving the business with a blueprint built for where they're headed.
Ainsley is a tourism industry sales and marketing expert, and our company and our team have benefitted from her knowledge, experience, and leadership. Frontiers North Adventures is a company that has evolved over time, and our structures, processes, and decision-making needs keep up, we've relied on and benefited from Ainsley's experience to help us do that.
La Cachette Spa
Bringing Brand Clarity and a New Digital Presence to a Premium Skincare Studio
- Wellness / Advanced Skincare
- Richmond, BC
Elevating a Brand That Already Delivered
La Cachette Spa is a premium skincare and aesthetics studio in Richmond, BC, founded by Caroline Crochet, a nurse and clinical skincare educator with a reputation built on results, warmth, and exceptional attention to detail. The business had a loyal client base and a clear point of view. What it needed was a digital presence that communicated both with the same confidence.
ZenZero partnered with Caroline to develop the brand voice and build a website that reflected who La Cachette actually is.
What We Did
Brand Voice & Messaging
We developed the tone of voice and messaging framework that now underpins how La Cachette communicates, warm and expert, without tipping into clinical or generic spa language.
Website Strategy & Build
Full website design and build, including all copy, client journey mapping through the site, and service positioning. The site was built to convert, guiding the right clients to the right services with clarity.
Digital Setup & Optimisation
Google Analytics, SEO optimisation, and the technical infrastructure behind the site, so Caroline could focus on the work, not the back end.
The Result
La Cachette now has a digital presence that matches the quality of the experience inside the door. The brand voice is consistent, the client journey is clear, and the site works as hard as the team behind it.
Working with Ainsley and the ZenZero team was such a positive and empowering experience. They completely revamped my website to better reflect who we are and what we offer, and took care of all the tech details I didn't know I needed. Their attention to detail and genuine care made the entire process feel collaborative and aligned. I can't recommend ZenZero enough.
Sapphire Energy
Standing Out in a Commodity Market for a Canadian Off-Grid Power Brand
- E-commerce / Clean Energy
- Canada
Beyond Specs: Building a Brand People Trust
Sapphire Energy is a Canadian-owned lithium battery and solar supplier run by Russ, a licensed electrician with years of hands-on off-grid experience. The products were strong. The expertise was real. But the brand wasn't doing either justice. Flat visuals and generic positioning made it difficult to stand apart in a crowded market full of faceless resellers offering the same specs at similar prices.
The opportunity was clear: stop competing on product alone and start leading with the person behind it.
What We Did
Brand Refresh
We refreshed the visual identity, introducing stronger brand colours and refining the logo, and developed a tone of voice that let Russ's expertise and personality come through. The goal was a brand that felt distinctly his, not interchangeable with every other lithium battery supplier online.
Website Audit & Recommendations
A full audit of the existing site with prioritised recommendations beyond the homepage, giving Russ a clear roadmap for where to focus next as the business grows.
Shopify Homepage Redesign
Full redesign of the homepage, strategy, structure, copy, and design, built around the founder-led positioning. The site now leads with Russ's credibility as a licensed electrician, giving buyers a reason to choose Sapphire that goes beyond price and specs.
Email Marketing Built
out an email template and a welcome email to turn new subscribers into engaged customers, with Russ's voice and expertise running throughout.
Hands-On Training
Practical training so Russ could own and manage key areas of the site himself, building capability, not dependency.
The Result
Sapphire Energy now presents as a brand with a genuine point of difference, founder-led, expertise-backed, and clearly Canadian. The positioning gives Russ a platform that commodity competitors can't easily replicate.
ZeroPoint for Brands
Ready to bring clarity to how your business grows? We work with companies that are ready to move, and need the strategy, story, and structure to do it well.
Stay Inspired
Subscribe for fresh insights and updates!
hello ZenZero
/ẓén·ẓe·ro/: Ginger
Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.
hello@zenzeroconsulting.com
Connect with us on social
Follow us on social media for the latest insights, tips, and a peek behind the scenes at ZenZero.
Join our community to fuel your growth journey and get a dash of everyday inspiration.