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ZZ Exchange with Ciaran Acford on YouTube

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Why Your Best Data Never Changes Anyone's Mind with Ciaran Acford

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This month on the blog

Coaching is Expensive.
Here's when it's not worth it.

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What is Identity Lag?

You've grown.
But your identity hasn't caught up yet.

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hello ZenZero

/ẓén·ẓe·ro/: Ginger

Named for the Italian word for ginger, ZenZero stands for clarity with bite. We work with leaders and businesses ready to return to their ZeroPoint, the place where story, strategy and direction finally align.

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For thousands of years the Shíshálh and Sḵwx̱wú7mesh people have stewarded this land, their own (unceded) traditional territory. I am grateful to live and work on these lands and waters, and I work from a place of respect and responsibility to this gift.